
Could a $20 million offer to stage anti-Trump protests truly sway the convictions of an activist CEO?
At a Glance
- Crowds on Demand CEO Adam Swart claims he was offered $20 million to organize anti-Trump protests.
- Swart rejected the offer, citing concerns about the effectiveness and optics of paid demonstrations.
- The “Good Trouble Lives On” protests aim to continue civil rights leader John Lewis’s legacy.
- Allegations of paid protests reignite debates over the authenticity of grassroots movements.
The Surprising Rejection
Adam Swart, CEO of Crowds on Demand, publicly revealed he turned down a staggering $20 million offer to stage anti-Trump protests. Swart’s decision has sparked a whirlwind of discussion, not just because of the sheer size of the offer, but due to his reasoning. He expressed concerns that orchestrating paid protests would be ineffective and damaging to the authenticity of grassroots movements. In his own words, “this is going to be ineffective. It’s going to make us all look bad.” Such comments have shed light on a murky aspect of political demonstrations that many choose to ignore.
The offer and its rejection come at a critical time, with the “Good Trouble Lives On” protests scheduled nationwide. This movement, inspired by the late civil rights icon John Lewis, seeks to uphold democracy and civil rights in the face of what participants view as the Trump administration’s oppressive policies. Swart’s revelation, however, casts a shadow on the authenticity of these demonstrations, which are already under scrutiny in an era of heightened political polarization.
The Legacy of John Lewis
The “Good Trouble Lives On” protests are part of a broader tradition of civil rights activism, commemorating the legacy of John Lewis. These protests are positioned as a peaceful stand against perceived attacks on civil rights by the Trump administration. Scheduled for July 17, 2025, the day of action marks five years since Lewis’s passing and serves as a rallying call for defending democracy and social justice.
Despite the noble intentions behind these protests, the allegations of paid participation threaten to undermine their legitimacy. The use of paid demonstrators is a recurring accusation in U.S. politics, often used to question the grassroots nature of movements. Swart’s comments have reignited debates over the authenticity of such demonstrations, amplifying skepticism among critics who argue these events are not as organic as they appear.
The Role of Crowds on Demand
Crowds on Demand, under Swart’s leadership, has been involved in organizing events across various political and social spectrums. The company’s business model, which includes providing paid crowds for different causes, naturally raises questions about the authenticity of the movements it supports. Swart’s refusal of the $20 million offer could be seen as a principled stand or, as some might argue, a pragmatic decision to avoid negative publicity.
Regardless of Swart’s motivations, the incident highlights the ongoing tension between grassroots authenticity and commercialized activism. With over 1,500 events planned across the U.S., the “Good Trouble Lives On” protests are a test of the public’s perception of protest authenticity and the influence of financial incentives in political demonstrations.
The Broader Implications
The potential for paid participation in protests has significant implications for the credibility of grassroots activism. If such allegations gain traction, they could erode public trust in protest movements and fuel political tensions. This could lead to legislative efforts aimed at regulating protest funding and ensuring transparency in activist organizations.
For the Trump administration, the protests and the surrounding controversy present both a challenge and an opportunity. While the demonstrations highlight opposition to their policies, they also offer a platform to question the legitimacy of the dissent. As the nation watches these events unfold, the importance of genuine civic engagement and the risks of commercialization in activism remain at the forefront.
Sources:
LCV: Good Trouble Lives On Day of Action
Good Trouble Lives On Official Site
Axios: Trump protests return to Portland


