
Presence, not just performance, is quietly dictating who climbs the ladder at work—leaving countless high achievers wondering why being the best isn’t enough to be remembered.
Story Snapshot
- Executive presence, not just skill or effort, is now a top factor in workplace advancement.
- High performers are overlooked if they lack visibility and intentional presence management.
- Presence is a learnable skill, with companies investing heavily in its development.
- Promotion decisions are driven by perception as much as by merit, disrupting the traditional career playbook.
Why Great Work Alone Won’t Make You Unforgettable
Across boardrooms and break rooms, the myth that “good work speaks for itself” is officially busted. Lorraine K. Lee, author of Unforgettable Presence, learned this the hard way after being bypassed for a promotion despite flawless reviews and a bulletproof résumé. She discovered that technical brilliance and relentless effort are table stakes—but what really tips the scales is how you’re perceived when you’re not in the room. Being visible, memorable, and “top of mind” has become as critical as being capable. The hard truth: organizations aren’t pure meritocracies. High performers who don’t actively manage their image often end up invisible when it matters most.
Employees everywhere are waking up to this new reality. Presence means more than showing up; it’s about shaping how others experience your leadership, confidence, and ability to influence. Companies now measure executive presence as a core criterion for promotions, with research showing it accounts for 26% of advancement decisions. The days of quietly excelling in the background are over. If you want to grow your career, you must learn to project gravitas, communicate persuasively, and look the part of a leader—even before you hold the title.
The Secret Sauce: What “Executive Presence” Really Means
Executive presence has graduated from corporate buzzword to measurable phenomenon. According to industry research, its three pillars are gravitas (how you handle pressure and exude confidence), communication (your ability to persuade and inspire), and appearance (the visual cues that signal preparedness and professionalism). Leaders and HR professionals alike agree: presence is not innate. Nearly all executives surveyed—98%—say it’s a skill that can be developed. This challenges old assumptions that charisma is a gift you’re born with. Instead, presence is honed through feedback, coaching, and relentless self-awareness. Companies are pouring resources into workshops and coaching programs designed to help employees show up with impact, especially in today’s remote and hybrid workplaces, where visibility is harder to achieve but more important than ever.
For high performers who feel overlooked, this is a double-edged sword. On one hand, it means you can take charge of your narrative and influence your advancement. On the other, it demands a new set of skills—ones that can feel unfamiliar to those who’ve been rewarded solely for results. The shift is forcing organizations to rethink how they identify and nurture potential, making soft skills just as critical as technical expertise in leadership pipelines.
Why Presence Is the New Power Currency
The power dynamics of promotion are shifting. Subjective factors—like how “present” you are in meetings, your ability to command attention, and whether you’re remembered when doors close—can outweigh years of experience or a stellar project record. This is reshaping the way professionals from every background approach career growth. Those who invest in presence training not only see faster promotions but also report higher engagement and job satisfaction. Meanwhile, organizations that fail to recognize and cultivate presence risk losing top talent, especially as employees who feel invisible start looking elsewhere. The implications are profound for underrepresented groups, who often face additional barriers to visibility and influence. Forward-thinking companies are introducing 360-degree feedback and inclusive leadership programs to level the playing field, but the onus is still on individuals to make themselves unforgettable.
For decision-makers, the message is clear: presence isn’t a “nice to have”—it’s a strategic advantage. The leaders of tomorrow will be those who combine substance with style, results with resonance. And for professionals at every level, the path to being remembered starts with intentionally shaping the way you show up, speak up, and stand out.
Sources:
How to Build Executive Presence & Influence at Work
Executive Presence: Top Priority for Leadership
Executive Presence: The Missing Link to Company Culture, Growth, and Success
Employee Presence: Showing Up with Impact in the Workplace


